In Rifkin's, "A Change of Heart about Animals", he discusses the inhumane treatment of "our fellow creatures". Rifkin uses the rhetorical strategy of pathos, giving sad stories about animals in captivity, making us sympathize with those animals and realize that they may deserve better treatment.
In Parry's, "Branding a Condition", he uses the rhetorical strategy of cause and effect to show the readers examples of how branding a disease or condition makes a huge difference in the pharmaceutical market.
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